Princess Cruises
Come back new — destination-focused cruising
Princess is the destination cruise line — famous for Alaska, the Mediterranean, and Asia itineraries. The MedallionClass technology makes for a seamless, personalised experience onboard.
Sun Princess
Princess' most ambitious ship — incredible destinations, beautiful ship.
Discovery Princess
The West Coast's newest Princess flagship — built for Alaska, Mexico, and Pacific adventures
Majestic Princess
From Asia to Australia — Princess' most widely-travelled Royal Class ship.
Enchanted Princess
Southampton's favourite Princess — Mediterranean and beyond.
Crown Princess
The classic Princess experience — timeless, dependable, and everywhere.
Star Princess
The follow-up Sphere-class ship expanding Princess's next generation.
Caribbean Princess
A long-running Princess favorite with classic layout and destination-first itineraries.
Regal Princess
A large Royal-class Princess ship balancing modern scale with destination-focused cruising.
Ruby Princess
A proven Princess classic with strong itinerary value and balanced onboard offerings.
Emerald Princess
A dependable Princess favorite with broad seasonal itineraries and classic onboard flow.
Sky Princess
Princess' Royal-class flagship feel — modern, versatile, and always somewhere interesting.
Diamond Princess
Purpose-built for Asia — the only cruise ship with a genuine Japanese bathhouse at sea.
Royal Princess
The ship that started Princess's Royal-class era.
Sapphire Princess
Diamond Princess's twin — built for Asia, now roaming the Pacific and beyond.
Grand Princess
The ship that started the Grand Class — and one of Princess's longest-serving Alaska veterans.
Coral Princess
Purpose-built for the Panama Canal — Princess's most well-travelled small ship.
Island Princess
Coral Princess's Panamax twin — purpose-built for the Canal, now a veteran of Alaska and Central America.
About Princess Cruises
Founded 1965 · Destination-focused cruising with seamless MedallionClass tech
Princess Cruises built its identity around destination-focused itineraries, and it remains one of the strongest choices in the industry for Alaska, with more ships, lodges, and rail connections in the region than any competitor. The brand's tagline — "Come Back New" — reflects a calmer, more traditional cruise experience than the activity-heavy mainstream lines.
Founded in 1965 and one of the pioneers of modern cruising (it inspired the TV show The Love Boat), Princess has invested heavily in its MedallionClass technology — a wearable medallion that enables keyless stateroom entry, mobile ordering, and location-based services throughout the ship, making it one of the more tech-forward mainstream lines.
Beyond Alaska, Princess covers the Caribbean, Mediterranean, Asia, and world cruises, with newer ships like Sun Princess and Discovery Princess balancing modern amenities with the line's traditionally understated, country-club-casual atmosphere.
🍽️ Dining Highlights
- ✓Main dining rooms with both traditional and Anytime Dining options across the fleet
- ✓Sabatini's Italian and Crown Grill steakhouse are long-running specialty favorites
- ✓The Catch by Rudi and other chef-branded venues appear on newer ships
- ✓Alfredo's Pizzeria included at no charge on most ships
- ✓Strong dedicated dietary and allergy accommodation processes across dining venues
🎭 Entertainment Highlights
- ✓MedallionClass wearable tech for keyless entry, mobile ordering, and wayfinding
- ✓Movies Under the Stars poolside big-screen cinema, a Princess original
- ✓Discovery at Sea and destination-focused enrichment talks tied to each itinerary
- ✓Vista Lounge and Princess Live! studio broadcasting onboard programming
- ✓Casino, piano bar, and a generally lower-key nightlife scene than mainstream competitors
- ✦Alaska and destination-focused cruisers
- ✦Couples and mature travelers
- ✦Tech-comfortable travelers who like the Medallion app
- ✦Repeat cruisers who prefer a calmer pace
Families wanting a high-energy waterpark ship experience — Princess is built around destination and relaxation rather than onboard thrills.
7-night Alaska or Caribbean sailings typically run $800–1,400 per person.